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To grow a technology business internationally, corporate partnerships are essential to broaden a company’s market access and grow revenues. In selling through corporate partnerships, managers need to understand partnering strategies, how to identify partners, the dynamics of successful partner relationships and the varied types of partners that can operate in generating revenues for a business.
"We have already, within a 6 month timeframe, realised benefits from engaging Maidsfield, and from the strategy put in place for identifying and acquiring new partners, both strategic and reseller" - Kevin O’Leary, CEO, QUMAS - A recognised global leader in Compliance Management Solutions.
Other Comments:
- “Stimulating and challenging.”
- “Very good and nice style of presentation”
- “Really interesting stuff – got a lot from Donagh”
- “Excellent perspective …Very well delivered”
- “Very informative – good presentation. Excellent case studies. Thought provoking“
- “Donagh was a very interesting speaker … the presentation provided a lot of food for thought”
- “Very interesting and obviously a very innovative and creative thinker”
- “Really interesting, engaging presenter”
Programme Aims: The aims of the Maidsfield Sales Partnering Programme are to provide participants with the practical steps and tools for their business to identify, secure and make-effective sales generating partnerships. Course members will be equipped with a range of tools and methodologies so that they will be able to device suitable partner strategies, execute partner recruitment programmes and implement partnering programme for their organisations.
Learning Outcomes: On completion of the programme, participants should have a clear understanding of how to develop a partnering strategy to use the concepts, tools and approaches to apply to any business. The participants will also have applied their learnings to their own business as an assignment of the programme.
Target Participants: The programme is suitable for CEOs and Senior Managers of internationally focussed hardware or software technology product, software-as-a-service and specialist service businesses.
The People: The programme will be delivered by Donagh Kiernan, CEO and Founder of Maidsfield Associates. Maidsfield Associates is a business development consulting organisation providing hands-on services for creating effective international sales-side partnerships for established software companies.
Contact Maidsfield for more information
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