(10 companies only)

Discount Price available until FRIDAY 23rd - BOOK to save €50

The Digital Hub will host a full day workshop on the Commercial Value of Partnering on Wednesday, 28th April 2010.

In order to grow a technology business internationally, corporate partnerships are an essential element. These partnerships help broaden the company’s market access and grow revenues. Business managers/owners need to understand partnering strategies, how to identify partners, the dynamics of successful partner relationships and the varied types of partners that can operate in generating revenues for a business. These are all critical and vital to succeed in selling through corporate partnerships.

• “Stimulating and challenging”
• “Very good and nice style of presentation”
• “Really interesting stuff – got a lot from Donagh”
• “Excellent perspective …Very well delivered”
• “Very informative – good presentation. Excellent case studies. Thought provoking“
• “Donagh was a very interesting speaker … the presentation provided a lot of food for thought”
• “Very interesting and obviously a very innovative and creative thinker”
• “Really interesting, engaging presenter”

REGISTRATION CLOSED

(max 10 companies - allows 2 people per company - includes 1-to-1 per company follow-up meeting)
For further information email This e-mail address is being protected from spambots. You need JavaScript enabled to view it

Target Participants: The programme is suitable for CEOs and Senior Managers of young or established hardware or software technology product, software-as-a-service and specialist service businesses. It is expected that participating companies are already selling their products or services in the market, whether domestically or internationally.

Programme Summary: The programme consists of a full day workshop and a follow-up 1-to-1 meeting (1.5 hours) with each participating company to assist in partnering strategies and implementation plans:

1) Partnerships Fundamentals: Partnering Introduction and Stories, The Partnering Objective, Business Readiness to Partner, Partnering in a SaaS Business, Business Models and Pricing

2) Partnering Strategy: Selecting Your Partner Types - The Market Ecosystem Approach, Devising Your Market Ecosystem - Breakout Session, Reviewing the partner types in the Ecosystem

3) Partner Recruitment: The Business Flow - Capabilities and Responsibilities, Partner Recruitment & Partner Fit, Partnering into new Industry Regions, Partnering into new Industry Sector

4) Partner Management: Multi-Level Relationships, Management & Reporting, Agreements - Heads of Terms – Commercials, Mixing Models - Partner types and Direct Sales, Building your Partner Programme

REGISTRATION CLOSED

(max 10 companies - allows 2 people per company - includes 1-to-1 per company follow-up meeting)
For further information email This e-mail address is being protected from spambots. You need JavaScript enabled to view it

Comments from Workshop participants and clients:

“We already work through partners, the workshop gave us a much clearer understanding of how to make them more effective and also have options of other types of partners we hadn’t considered” - Sales Director, Established Irish Technology and Services business selling into North America, Europe and soviet states

“Very interesting, the market EcoSystem approach paints a very clear picture of how we can get to our target customers though a number of different types of partners” – Owner, specialist service and software business (partnering in a franchise model)

“The workshop really helped us define our partner selection. Now I know why some of the partners we have don’t work for us. Very thought provoking” – founder of young software business

REGISTRATION CLOSED

“Donagh has a deep understanding and experience of high-tech startup issues and has provided a number of very helpful suggestions and potential strategies. I would have no hesitation in recommending Donagh as a business consultant.” (Top qualities: Expert, High Integrity, Creative) - Finbarr O'Regan, CEO & Founder, Xerenet - A specialist wireless applications networking design company

“Donagh provided insight and practical support on our path to identifying and entering new European markets. I particularly appreciate the enthusiasm Donagh brought to the process (always encouraging the company to go that one step further) while still showing an appreciation the issues internationalisation brings to a company from a CEO perspective.” (Top qualities: Personable, Expert, Creative) - Anthony Collins, CEO, DirectSki - UK/Ireland leading online travel agent for Ski travel with technology competitive advantage

“Donagh provided us with valuable insights into how we could take our offerings to the market. His deep knowledge of the IT service marketplace and his understanding of our potential has helped us enter the EMEA market.” (Top qualities: Personable, High Integrity, Creative) - John Murphy, General Manager, Decare Systems Ireland - A Cork based high performance web-based solutions developer providing solutions to US and Health Insurers and High Volume online retailers.

“We engaged Maidsfield to perform some Business Review/Business Development activities for us at Millennium Software. I was very pleased with the results. Donagh can do consultant-speak if you need it, but is refreshingly down-to earth when required. Very easy to get on with, and very knowledgeable. I would have no hesitation in recommending Donagh.” (Top qualities: Personable, Expert, High Integrity) - Brendan McMahon, CEO, Millennium Software - Cork based specialist software solutions company providing services to Pharmaceutical Manufacturers

“Dolphin Software employed the services of Donagh and Maidsfield Associates to formulate and refine our go to market strategy, and to provide assistance and advisory services when we were seeking external funding. In both areas, Donagh not only produced excellent work for us, but was also always able to give constructive and clear advice to help us through contentious issues. I have no hesitation in recommending Donagh and Maidsfield Associates' services.” (Top qualities: Great Results, Personable, High Integrity) - Ronan Lavelle, CEO & Founder, Dolphin Software - A UK based Contract Management Solutions Provider selling across North American, Europe and Australia.

“Donagh’s workshop gave me insights into the key pieces of the "jigsaw". I went on to co-found NitroSell, now a successful SaaS company web-enabling Retailers via a 260 strong partner network in 10 countries. NitroSell has offices in Ireland, San Diego, Charlotte, NC and the UK.” (Top qualities: Great Results, Personable, High Integrity) - Tom Keane, Director and Founder, Nitrosell

“…We have already, within a 6 month timeframe, realised benefits from engaging Maidsfield, and from the strategy put in place for identifying and acquiring new partners, both strategic and reseller” - Kevin O’Leary, CEO, QUMAS (A recognised global leader in Compliance Management Solutions)

REGISTRATION CLOSED

(max 10 companies - allows 2 people per company - includes 1-to-1 per company follow-up meeting)
For further information email This e-mail address is being protected from spambots. You need JavaScript enabled to view it